THE BRECON AND RADNOR EXPRESS 5/6/08
You often hear the phrase 'survival of the fittest' and an outdoor adventure company from Powys has beaten off the competition from rivals to land a prestigious television contract.
Wales Outdoors Limited, a local adventure activities company based in the Brecon Beacons, recently landed the prestigious contract of running the survival/adventure activities event that is now showing as part of a mini series of one minute trailers on BBC2.
The series have run through much of May and will continue into June and follows the trials and tribulations of stressed workaholics as they wind down, learn new skills and eventually, simply, chill in the Brecon Beacons.
The footage is linked to BBC2's new season of programming of enjoying the great outdoors with the summer season on the horizon.
The director of the company is Andrew Lamb, who established Wales Outdoors in 1994.
Since its inception it has grown from the very first mountain bike hire business in the Brecon Beacons into a Wales wide multi activity provider.
For the series Andrew has developed the adventures to include activities and tasks that echoed the new upcoming programmes.
Andrew said 'Wales Outdoors are proud to have been awarded this contract and hope to build upon this success. Working on the trailers was a delightful experience'
The programmes associated with the season of trailers included Across the Andes, Wild China, Ray Mears Goes Walkabout, Springwatch and Tribal Wives - which starts July 1st at 9pm.
Andrew added 'It is not often that a local business gains primetime mainstream media coverage for a whole campaign - we are even associated with the new BBC2 logo. This is great news for the areas tourism and for promoting gentle enjoyment of the beautiful landscape that inspires me.'
Clips and more information can be found on the BBC2 website at www.bbc.co.uk/bbctwo/noise/?programme=outdoors
